Exciting news for the UEFA Euro fans!! Exclusive video rights on the mobile platform for the biggest soccer event of the year are bagged by Bharti Airtel. All the Airtel users in India would be able to stream the UEFA Euro 2012 event, LIVE on their mobile. There are many other events like Go! Go! Go! Contest, LIVE feeds, SMS or MMS score updates, games, mobile magazine etc are hosted by Airtel. Different services can be activated by Airtel users related to the UEFA Euro 2012 which will be held from 8th June to 1st July 2012. The Live Streaming on mobile phones which would give 3G users access to watch 20 minutes of the event is of just Rs 40/week whereas 2G users will be able to enjoy 80 minutes of Live streaming. For activation SMS TV to 54321 (toll free).Other services that Airtel is offering include:

• Football Match Day Updates Pack at just Rs. 3 per match day. To activate SMS GOAL to 54321 (toll free) / USSD – Dial *321*471# (toll free)
• GO! GO! GOAL! Contest where users will be asked 3 questions daily on SMS toll free related to Football. Prizes for the contest include, Daily Prize Sodexo Voucher for 2 (Rs 1000/- each). Weekly Prize Samsung Galaxy H/S (1 every week, worth Rs. 9000). And the Bumper Prize include an All Paid Trip to Old Trafford (Manchester United) for 2 persons
• Hall of Fame Update Pack permits users to Receive SMS updates on their favorite footballers. Users will get two SMS updates on the top footballers of all time. To activate send an SMS HOF to 54321 (toll free) or USSD – Dial *321*471# (toll free) at Rs. 1 per day.
• Football MMS Update Pack will let users to receive MMS and SMS updates on latest scores, pre-match and post-match analysis, off-field news and statistics. Customers subscribed to this pack will receive 2 MMS daily along with 6 SMS updates on the latest match scores, news and table standings. To activate dial USSD – Dial *646*235# (toll free). Charges: Rs.3 per day.
• Football Wallpapers, Animations and Videos on Mobile will allow users to download and enjoy exciting and all the latest football wallpapers, animations on your mobile. Includes teams, footballers, WAGs, Best Goals, imagery etc. For activation visit http://airtel.igmobi.com/ar3/e12/ from your Airtel mobile. Charges: Rs. 15 per video / Rs. 15 per wallpaper / Rs. 20 per animation.
• Football games on Mobile will allow users to download and enjoy exciting and all the latest football games on your mobile. For activation visit Visit http://airtel.igmobi.com/ar3/e12/ from your Airtel mobile. Download charges: Rs. 99 per game. 
• MoFutbol, the mobile magazine, India’s 1st Mobile Magazine on Football will allow users enjoy high resolution photo and video stories on Euro 2012 on your GPRS enabled handsets via WAP, Video and SMS. With a simple user interface, MoFutbol is optimized for quick and attractive responses to ensure a greater viewing experience on your mobile. For Activation: SMS MOCF to 54321 (toll free) / USSD: Dial *321*212# (toll free) / Visit http://mofutbol.com. Charges: Rs. 2 per day.

Source : Mobigyaan