Almost all the big names have made their presence felt in the Indian tablet market. While it is still too early to say how the market is doing, the number of launches says a story. After Apple, another big name, Sony, has launched its tablets, S and P, in India. Even though the tablet market is only about six months old and consumers are still not fully convinced with the product and its usage in India, Sony feels it will be a big, stand-alone market in another six months.Masaru Tamagawamd, Sony, India in an interview said that the company expects this market to grow and it is the right time to launch this product.
Sony is targeting the high end of the market, pricing the products at Rs 30,000 and upwards, competing with global peers like Apple's iPad. The other end of the Indian consumers are being lured by low-end versions like Akash, which can come for just Rs 2,500 and the mid-segment has the likes of Reliance and Samsung, which cost approximately Rs 15,000. However, the question is the ecosystem for tabs. While connectivity on 3G and still-to-come 4G is a step away, the content market is still to catch up and till such time, number of players will not be able to make any difference.