We all know that Research In Motion (RIM) is not doing great in the current Smartphone and Tablet market. Its BlackBerry Smartphone’s and Playbook have failed to keep up with the advancements of Android and iOS running devices. It has been reported that Canada-based giant is considering to splitting its business into two. One part will include BlackBerry handset manufacturing business and the other would be the Messaging which includes BBM, BIS and BES. In order to bring their company back on track and make it more competitive they are focusing on separation plan. RIM has hired JP Morgan and RBC Capital last month to look into its strategic options and help the company come out of the bad times that it has been witnessing since almost a year. They may either separate the division or sell the company. According to the latest reports ‘potential buyers’ include Amazon and Facebook. It has also been stated that if RIM doesn’t separates’ the company and keeps it intact, then it could see a large amount of its stake to Microsoft, in order to survive.
Reacting to this report RIM’s spokesperson has said, RIM has hired advisers to help the Company look at ways to leverage the BlackBerry platform through partnerships, licensing opportunities and strategic business model alternatives. It has been stated by Thorsten on the Company’s fourth-quarter earnings call that best way to drive value for our stakeholders, is to execute on our plan to turn the company around. Lets hope that the company survives through all the ups and downs with a bang when its BlackBerry 10 Smartphone’s will be launched in the next few months.
Source : Mobigyaan