Everyone is aware that HTC’s sales figures last year were not decent enough that’s the reason behind company’s decision to launch limited devices this year but with best of quality to make the most out of the products. The company unveiled HTC One series this year which included HTC X, HTC S and HTC V and the devices are doing quite well. If a company introduces low-end handsets it will help HTC in reaching a larger audience and boosts sales. It has been stated by HTC CEO that the company will not produce low-end handsets as he wants the company’s image to be intact and doesn’t want to destroy it. They will use better material to make better products that offer premium experience. This specifies that will concentrate in making and selling medium to high price phones and try to expand its presence in emerging markets like China and India which are still untapped. Now HTC is facing stiff competition from current leaders like Apple and Samsung. They have eaten HTC’s share by a huge amount in the US and China. Due to this company has to revamp its strategy and still not enter into making low-end phones.
Source : Mobigyaan