According to the latest survey by the Ernst & Young's global telecommunications, "The fear of bill shock has been stopping people from consuming data on their mobile devices”. The report, called as The Mobile Maze, consumers surveyed are overwhelmed by new mobile internet services and increasingly complex mobile data price plans.
As per the report, " There is a fear of overspending that 38 per cent of consumers have stopped using "mobile web browsing", because they were either too worried about overspending or didn't understand the different pricing options. This fear is reflected in Indian usage pattern as well with 54 per cent people preferring unlimited plans with a fixed bill”.
Currently Vodafone India formally acknowledged that bill shock is the biggest reason for low 3G adoption. Although, Airtel, Vodafone and Idea Cellular these are the India's biggest operators  surprisingly still they do not offer truly unlimited plans and only offer a bill cap on the data usage.
Tata Docomo , RCom, Aircel and MTS do offer several unlimited plans but unluckily such plans  are limited to data card customers only.
As per leader of the Ernst & Young's global telecommunications, "The widespread lack of understanding of mobile tariffs has a dramatic impact on customers trying new mobile services. Clear and consistent communications from mobile operators to their customers would help change this and may also influence people to try new services sooner. If operators do not change the way they communicate, by increasing billing transparency, improving level of customer service and producing clearer marketing messages, they will fail to take advantage of the opportunities that exist”.
The report also highlighted, "31 per cent Indian consumers claimed to be better informed than their US and UK counterparts, the understanding of data tariffs is still very low in India".
Smartphone users most probably use data services, which is understandable but most of the people are not using their phones to the fullest thanks to the confusing data tariff. As per the report, "The main reason for the lack of adoption of services such as operator app store, mobile payment services, and other such services is the confusing tariff and lack of awareness.
This survey was carried out in June, covered 6,000 consumers across 12 countries where they found Smartphone’s offer the potential for new data services but regular usage of these services remains low.

Source : Themobileindian

After a split judgment from TDSAT (telecom disputes tribunal) with regards to the legality of the 3G inter-circle roaming pact Airtel, Vodafone and Idea have stated that they will continue to offer 3 g services under the pact till a final decision comes.
If this agreement is found illegal customers of Airtel using 3G services in Maharastra, Goa, Kanpur and Kolkata where it uses Vodafone network, and Gujarat where it uses Idea Cellular network will be affected. Similarly Vodafone offers 3G services to its customers in Kerala, Andhra Pradesh and Uttar Pradesh (West) using Idea Cellular network and in Karnataka it uses Airtel which will also be affected.
Using this pact Idea offers 3G services Delhi and Kolkata.Earlier Tata Docomo, Reliance communication and Aircel had also announced similar pacts but since then they have canceled the pact and currently do not offer 3G services outside the circles which are not in their hand.
Last year in December Government has termed the 3G roaming pact amongst these operators illegal, which the operators challenged with the TDSAT. Justice S B Sinha and member P K Rastogi gave a split verdict. Justice S B Sinha the telecom operators' plea against the government's directive to stop inter-circle 3G roaming on the ground that disallowing roaming would amount to a violation of natural justice. Rastogi stated that telcos could not offer 3G roaming on a 2G license.
It has been reported by director-general of the Cellular Operators' Association of India (COAI) that depending on DoT's decision, they may appeal to the Supreme Court, as disallowing 3G roaming will amount to a significant loss in revenues for telcos. Till that time telcos will continue to offer 3G services, leaving their customers unaffected.

Source : Themobileindian

To stay ahead in this competition Vodafone has now tweaked its 3G tariffs. It has been reported that Airtel and Idea have reduced their 3G tariffs by 70 per cent while RCom has reduced its 3G tariffs by 90 per cent. Vodafone is now offering 'pay as you go' tariff at 2 paisa per 10 KB just like idea. But Vodafone’s rate is cheaper as compared to Airtel's rate 3 paisa per 10 KB.
The GSM operator now offers 

• Rs 26 pack that offer 25 MB for a day 
• Rs 44 pack that offer 150 MB for 7 days
• Rs 102 pack now offers 300 MB for a month

Vodafone is now charging Rs 251 for 1GB 3G data and followed by Rs 451for 2 GB. However, it is charging Rs 850 for 3 GB but offers 2 month validity for this pack (one month free). For 5 GB and 10 GB Vodafone is now charging Rs 1250 and Rs1501 respectively. The former offers you two months of validity while the later comes with the usual one month validity. All these rates are for prepaid users. For postpaid users the plans are costlier. 2 GB of 3G data plans are offered to its postpaid users for Rs 650; while prepaid users just pay Rs 451 for 2 GB data. The prices are same for However, higher data limit packs like 3 GB, 5 GB and 10 GB packs. Aircel and RCom are two operators who have made 3G affordable. Unlimited plans are offered by Aircel with Rs 8 that provide 50 MB at 3G speeds for a day while its costliest plan for Rs 997 offers 10 GB 3G data for 30 days. All the plans of Aircel are offered at 3.6 Mbps except 5 GB and 10 GB plan which are offered at 7.2 MBPS. However post data limit, the speed usually gets dropped to 20-64 Kbps.

Source : Themobileindian

Both Airtel and Idea cellular have reduced 3G prices by up to 70 per cent. Now it’s turn of RCom who are planning to revise its 3G prices. It has been reported that Reliance Communication is thinking of reducing its 3G tariff in line with the industry trend. But till now no decision has been taken.  Even the Vodafone is thinking of to reduce its prices and follow the same trend. Due to reduction of 3G prices by top four operators Tata DoCoMo and Aircel will also have to reduce the prices shortly. This might also force CDMA operators RCom, Tata DoCoMo and MTS to reduce their high speed data tariffs soon. Last week Airtel reduced its 3G data tariffs by as much as 70 per cent with new packs starting at just Rs 10. Yesterday Idea also announced price cut. /May be this weekend Vodafone and RCom announce price cuts.

Source : Themobileindian

After the Airtel slashed its 3G tariffs, Vodafone is also going to reduce its 3G tariffs in order to entice the users. It has been reported that Vodafone is planning to declare cheap 3G plans for pre-paid subscribers in Mumbai circle. The Mobile Indian contacted Vodafone India for clarification but the company dismissed the report. They responded that till now no official or formal announcement has taken place from their end as yet.
Airtel had recently reduced its 3G tariffs by upto 70 per cent. As per the new revised plan, the rates are as below:

• Rs 20 that offers 25 MB worth of usage with one day validity
• Rs 44 that offers 150 MB worth of usage for one week validity

The 3G packs for month range from Rs 102 to Rs 451 which offers different usage data caps. Rs 1,501 that offer 10 GB worth of usage for 30 days validity for power users is also given. As the user crosses the limit the network speed will be reduced and the user will be charged 2 paisa per 10 KB. Users can enjoy 3G network speed on their Smartphone’s with these revised plans.

Source : Themobileindian