The makers of popular mobile game - the Angry Birds, Rovio Entertainment will unveil another game today. The new game is known as Bad Piggies that will feature pigs who will take revenge on birds who attacked them with slingshots in Angry Birds.
Instead of shooting with a slingshot, players build vehicles that help the characters get the birds' eggs. The company is expecting that the new game would breathe additional life into its brand.
As per Petri Jarvilehto head of gaming at Rovio, "We see Bad Piggies as a long-term brand-building exercise. In three years from now, we want to see Angry Birds and Bad Piggies as strong vibrant brands out there," said Petri Jarvilehto, head of gaming at Rovio”.
Rovio was established in 2003 and became popular after it launched Angry Birds for Apple's iPhone in late 2009. Due to the Angry Birds launch, Rovio's sales jump 10-fold to USD 100 million last year. After that they unveiled Amazing Alex, which could not match that success of Angry Birds. According to the latest reports Rovio is expanding into merchandising, modeling its long-term strategy on Walt Disney by selling a range of stuffed and other toys, as well as branded playground equipment. Approximately 30 per cent of turnover for Rovio came from items itself last year.
Source : Themobileindian