According to the recent survey done by TCS young generation prefers Facebook and mobiles for entertainment over the traditional television. It covered 12,300 high school students across 12 cities in India. The report stated that television is the least favorite mode of entertainment for the young generation with less than one per cent of respondents voting for it. On the flip side 28 per cent choose mobile phones as their preferred mode of entertainment. It has been reported that 98.77 per cent of high school students own mobiles, and 59 per cent of them access the Internet through their phones in Mumbai. Even the Tablet penetration is maximum in metros with 15 per cent listing it as the device of choice for Internet access, while it stands at 7 per cent in mini-metros. It also said that people are now turning their head towards text and chat.
The key findings of survey:
50 per cent of people in metros said that they used SMS the most to communicate
45 per cent used IM (Instant Messenger)
38 per cent used Facebook or Twitter
Facebook, social network is the most preferred among students to connect with their peers with 88 per cent of respondents from the six metros having a presence on this social platform. One-third of all respondents said that it was their preferred other platforms like Orkut and India-based networks like Apnacircle, iBibo and Hi5 are more popular in mini-metros compared to metros.
Source : Themobileindian